GUIDES
The parts nobody tells you about.
Short, honest playbooks on running a software business — from people who run them. No fluff, no 40-minute reads. Take what works.
Featured · PricingHow to price something you made up.There's no market rate for a thing that didn't exist last month. A framework for picking a number, saying it out loud, and raising it later.Read the guide → 8 min
Startup · 7 minDo things that don't scale.Onboard people by hand, answer every email, deliver the service yourself. The YC advice, applied to a subscription business.
Startup · 6 minLaunch before you're proud of it.If you're not a little embarrassed by version one, you shipped too late.
Startup · 7 minYour first ten users, by hand.How to recruit them, what to ask, and why their complaints are worth more than their compliments.
Startup · 7 minNaming the thing.How to find a name you can say out loud, check the domain, and stop second-guessing it.
Startup · 8 minCan you build a SaaS without knowing how to code?Yes, and in 2026 it's often the smarter path. What's changed, what your options are, and what still separates winners.
Money · 8 minWhat it actually costs to build a SaaS in 2026.Agency quotes, freelancer math, no-code stacks, AI platforms: the real numbers, including the ones invoices don't show.
Pricing · 6 minRaising prices without losing the room.Grandfather generously, announce early, and never apologize twice.
Launch · 9 minYour first 48 hours in public.The launch-day checklist: what to post, who to email, and what to ignore.
Launch · 5 minLaunching to 200 people beats launching to nobody.Why a small warm list outperforms a cold Product Hunt spike.
Retention · 7 minThe month-two cliff.Most churn happens before the second invoice. Here's what keeps people past it.
Retention · 6 minOnboarding emails people actually open.Five emails, one job each. Take the sequence, it's yours.
Support · 5 minSupport that feels like a superpower.One founder, hundreds of customers, same-day replies. The system.
Money · 8 minTaxes for people who'd rather not think about taxes.What to set aside, when it's due, and when to get an accountant.
Money · 4 minReading your dashboard without spiraling.MRR wobbles. Which numbers matter weekly, monthly, and never.
Support · 6 minSaying no to feature requests kindly.A script for declining the request without losing the customer.
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